Analytics

Performance across all campaigns

Messages sent

16,406

Delivery rate

96.8%

501 failed

AWS spend

$95.32

wholesale, no markup

Replies

543

3.4% of delivered

Link clicks

3,101

19.5% of delivered

Opt-out rate

0.49%

keep this under 1%

Campaign performance

Ranked by volume. Cost per reply is the practical measure of whether a send was worth running.

Campaign	Sent	Delivered	Replies	Clicks	Opt-outs	Spend	Cost / reply
Labor Day Flash Sale	12,480	97.0%	412	2,891	0.53%	$72.51	$0.18
Store Reopening Announcement	3,105	97.3%	96	0	0.36%	$18.04	$0.19
VIP Early Access	604	94.5%	31	188	0.35%	$3.51	$0.11
Summer Clearance	217	87.6%	4	22	0.53%	$1.26	$0.32